Advertising Campaigns Strategies Through Facebook Ads of the Company Genup Coworking Cusco Peru

Abstract

The use of digital marketing resources accelerates the progressive performance of sales of goods or services of companies. This work has studied how to improve the strategic advertising management of the company GenUp Coworking, dedicated to organizing academic events and renting shared spaces to create work synergy and learning through work networks. Advertising strategies supported by Facebook Ads have been tested for 3 months, with a population characterized by small business owners and administrators of business pages less than twelve months in force in the market, in an age range of 25 to 45 years, all located in the center of the city of Cusco, making a total of 17,100 people, which were obtained from the
Facebook platform through the market classification or segmentation tool, a tool that is emphasized in this research. The results show that the monetized advertising campaign in the recognition, consideration and conversion stages of Facebook Ads exceeds in customer and potential customer traffic to Facebook Ads advertising campaigns without economic stimulus (organic). A strong and determined digital marketing strategy on social networks can improve these relationships and improve the company’s performance.