CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THE HOTEL SECTOR. A BIBLIOMETRIC ANALYSIS

Abstract

Corporate Social Responsibility (CSR) aims for companies to operate in an ethical and sustainable manner, considering not only their financial goals, but also their influence on society and the environment. The purpose of this study is to analyze the evolution of scientific knowledge of CSR in the hotel sector. A thorough analysis was carried out using the bibliometric and thematic method of 659 articles reviewed from 2004 to October 2023. The results show an exponential growth of scientific production, which highlights the link of CSR of the hotel sector in the implementation of competitive strategies, demonstrating that the efficient development of CSR must be analyzed by stakeholders, sustainable marketing, ethical and socially responsible tourism management models. Future lines of research should focus on the perception of stakeholders in the sustainability and corporate social responsibility of the hotel and tourism sector. Likewise, a line of research is referred to that addresses the issues of the 17 sustainable development goals presented in the 2030 agenda.