The role of value orientations, environmental beliefs in ecologically responsible behaviour

Abstract

ABSTRACT
The model of value, norms, and beliefs towards the environment (V-C-N) proposed by Stern et al., Proposes that ecological behaviors can be explained through values, environmental beliefs, and personal norms. The objective of this study was to analyze the relationship of value orientations, environmental beliefs, and responsible ecological behavior, in residents of the Santiago - Cusco district. A non-experimental quantitative and descriptive correlational approach was used. We worked with a sample of 219 residents from 18 to 60 years of age, who responded to three scales. The first, measure the value orientations (selfish, altruistic, and biospheric), the second, environmental beliefs, and the third questionnaire measures pro-environmental behaviors. In the evaluated inhabitants, the predominance of values of biospheric orientation and beliefs that suggest that humanity is abusing the environment, were observed thus environmental beliefs act as mediating variables. These results confirm that the subjects combine their values and beliefs to construct favorable behaviors towards the environment.